What is Halal?

In our ever progressive world, it has become increasingly challenging for Muslims to determine whether the products they use are religiously acceptable or Halal. This Halal and non-Halal problem is not only limited to food and beverage but also to other products and services

Halal is an Islamic value and has a direct impact on how products should be inanced, sourced, produced, processed, distributed, stored, sold and consumed.

The level of wareness is admittedly still low as even many Muslims believe that Halal is only about meat. It is true that meat and meat-based products have the highest levels of exposure to non-Halal products and practices, but so do other food products non-food products including cosmetics, pharmaceuticals and a very wide range of products & services.

What is covered under Halal Umbrella?

The Halal Market is estimated to be worth US$2 trillion annually, which includes full range of products from food, cosmetics, toiletries, heath care products, finance and supply chain vservices. Despite such a huge potential and an existing demand from over a billion ustomers, Pakistan is still a virgin market with no awareness and availability regarding this immense opportunity and its broad spectrum.

The cross-cultural influences and increasing awareness of health-related benefits are dominant factors resulting in increased cceptability of Halal practice throughout the world. The Halal market is an ever growing global market, and consistently maturing in sophistication.