The market is already being intercepted by large multinationals, thriving to retain their share of the market to cope up with the changing consumer trends and needs, ultimately identifying new set of potential customers and new markets. Multinational like Nestle, Colgate, McDonalds, KFC, Subway, etc are already part of the Halal trade and major hypermarkets such as Carrefour France, Tesco, Asda and Sainsbury UK are few examples who keep Halal products on the shelves.

The initiatives taken up by different countries and multinationals are also an upbeat indicator of the market size of Halal products. To grasp market share companies have also started taking interest in services like logistics and packaging, thus proving that new market segments are emerging. The market size further expands with business to business transactions, which in it self is another market for companies to consider.

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Pakistan offers HUGE opportunities for Halal service providers. The service industry of Pakistan is rapidly growing and increased awareness for Islamic Banking, Takawful Insurance, Securities & Finance, Islamic Business Services, Islamic Online trading, Religious Travel & Tourism, Halal Supply Chain & Logistics, Islamic education, etc and their service providers can get enormous ready business from Pakistan.

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PAKISTAN – The Halal Hub of the Region

Pakistan is the 26th largest economy in the world, in terms of purchasing power. With a per capita income of $2600 and GDP growth rate of 5.8 %, Pakistan is an overwhelming market for new products and services. Banking reforms and financial steadiness has resulted in a strong consumer banking sector with admirable growth in past five years.

Local Market:   Pakistan has more than 170 million Muslims, making it a massive, ready market for Halal certified companies to sell their products and services.

Afghanistan:   Landlocked Afghanistan completely depends on the 3 international sea ports and several international airport of Pakistan which are the main supply route for all your Halal products to the 30 million Afghans.

Central Asia:    The silk road connection of Pakistan offers easy road access to transport the goods to the 55 million plus Muslims in Central Asia.

India:   By road transportation gives a direct access to the 150 million Muslims in India.

Middle East:Being the closest in the region, Pakistan is an important gateway to supply the Halal products to the 56 million Muslims in the Middle East.

The direct access to this grand total of 460 million Muslim customers makes Pakistan the