Why Exhibitions?
Exhibition is one of the most quickest and cost-effective means of exploring and entering new export markets. It is an essential part of the marketing blend, alongside direct selling, advertising, direct mail and the Internet. Exhibition is a major stimulus for industrial and commercial development.
Why Exhibit?
Exhibitions are one of the most successful mediums for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together – an effective force for business.
Highly targeted:
Trade exhibitions are highly cost-effective sales and marketing platforms. GHE is will be extensively marketed to create value for each and every exhibitor and visitor to match the needs of buyers and suppliers directly.
Flexible:
A wide range of sales and marketing objectives can be gained from generating sales leads and introducing new products, to building brand image, maintaining customer relations and appointing new agents. Exhibitions provide a highly flexible dynamic environment for your sales and marketing activities with a lot of exposure opportunities, from stand presence, sponsorship & seminars.
A two-way communication process:
Exhibitions involve a two-way communication process unlike magazines and direct mail. Visitors can question, challenge and discuss. Exhibitors can give and search for information. The most persuasive form of selling, and of building customer relationships, where business is carried out face to face.
The buyer comes to you:
Exhibition visitors make a conscious decision to attend, and set aside precious time to do so. They are pro-active rather than passive recipients of your sales and marketing messages.
A three-dimensional media:
Exhibition allows buyers to see, taste, touch and try your product for themselves. Nothing beats the force of a live demonstration.
Rapid market penetration:
In a short span of time, you can reach a large proportion of the market. You can accomplish more in a few days at an exhibition than you might in months, if you are looking to raise your company profile, change market perceptions or generate sales leads.
‘Tips for Exhibitors’
Why Buyers Visit Trade Shows?
Exhibitions allows a buyer to put a supplier’s claims broadly to the test easily and cost effectively, by exploring the products, questioning their creators, comparing and contrasting their performance.
Specifically, visitors attend exhibitions to:
- See what’s new:
Exhibitions are a standard launch pad for new products, and a very time-efficient way to keep up to date with the latest advancements.
- Evaluate products and suppliers:
Gathering a wide range of competitive information on products and suppliers in a short period of time. According to the US Center for Exhibition Industry Research (CEIR), decision-makers are more likely to name trade shows as an ‘extremely useful’ source of purchasing information than any other media.
- Keep up-to-date with industry and market developments:
Exhibitions are a good source of new ideas and applications. They play an important role in strategic planning and business generation.
- To develop business contacts:
Exhibitions are a crucial point for industry, attracting a broad range of representatives, from buyers and sellers, to trade associations and the media.
Other reasons for attending exhibitions include:
- To strengthen business relationships
- To solve particular problems
- To find new markets
- To appoint agents
- To discuss specific terms, conditions & pricing
- To obtain technical information
To discuss business needs in a neutral environment
Book Now
Comming Soon
Comming Soon
Comming Soon
Comming Soon
Visitor Profile
Estimated 50,000 visitors from domestic and overseas trade are expected to attend this event including:
• Importers
• Distributors
• Wholesalers
• Retailer
• Chain Stores & Super markets
• Restaurants|
• Café & Hotel owners Fast food outlets
• Hoteliers
• Catering companies
• Banks
• Financial Institutes
• Takawful Insurance
• Certification Agencies
• Halal Agenda Promoters
• Ministries
• Government Institutions
• Chamber of Commerce
• Trade Associations
• Service Providers
• Publications & Magazines
• Manufacturers
• Exporters
• Stake holders
• Consumers
